HIGHS: 42-46 THOUSANDS GATHERED AT YANKEE CANDLE VILLAGE IN SOUTH DEERFIELD TODAY, TO KICK OFF THE HOLIDAY SEASON, IN STYLE.

22NEWS REPORTER RACHEL FAZIO SPOKE WITH MANY FAMILIES, ABOUT WHAT THIS ANNUAL HOLIDAY TRADITION MEANS TO THEM.

AND THEIR KIDS THERE WAS NO SHORTAGE OF HOLIDAY ACTIVITIES.

OR SPIRIT AT THE YANKEE CANDLE VILLAGE.

AND EVERYONE WAS THERE FOR ONE IMPORTANT REASON.

"TO MEET SANTA" "THERE ARE SOME LITTLE KIDS HERE VERY EXCITED TO MEET SEE SANTA AND TELL HIM WHAT WE WANT FOR CHRISTMAS.

" SANTA MADE QITE AN ENTRANCE WHEN HE ARRIVED IN STYLE.

ON A FIRE TRUCK.

HUNDREDS OF KIDS ON THEIR PARENTS SHOULDERS RUSHED TO GREET HIM AS SOON AS HE PULLED IN.

AS HE MADE HIS WAY THROUGH THE CROWDS HUNDREDS OF ADORING FANS STOPPED TO WAVE, SAY HELLO.

AND TELL HIM WHAT THEY WANT FOR CHRISTMAS.

EVEN THOUGH IT MAY MEAN WAITING IN LINE FOR SEVERAL HOURS, I SPOKE WITH MANY FAMILIES WHO TPOLD ME THEY ARE MOST LOOKING FORWARD TO TAKING A PICTURE WITH SANTA.

" "THE KIDS HAVE NEVER REALLY TAKEN A PICTURE WITH SANTA BEFORE.

" "WE ALL WANT TO SEE SANTA, WE'RE EXCITED FOR THE HOLIDAY SPIRIT SO WE'RE HERE FOR AS LONG AS IT TAKES.

" FOR MANY FAMILIES, SEEING SANTA AT THE YANKEE CANDLE VILLAGE HAS BECOME AN ANNUAL TRADITION.

"WE'VE BEEN DOING IT SINCE SHE WAS BORN IN 2013 SO WE FIGURED WE'D KEEP IT GOING" ALONG WITH SANTA'S MUCH ANTICIPATED ARRIVAL, CHRISTMAS CAROLERS, HORSE DRAWN HAY RIDES, AND SANTA'S ELVES ALL HELPED TO KICKSTART THE CHRISTMAS SEASON.

NEARLY A MONTH IN ADVANCE OF THE BIG DAY.

IN SOUTH DEERFIELD, IN FRANKLIN COUNTY RACHEL FAZIO 22NEWS.

THE HOLIDAY SEASON IS UPON US! WAIT UNTIL YOU SEE WHAT THE RESIDENTS OF FLORENCE DID TO CELEBRATE! AND IT'S SMALL BUSINESS SATURDAY.

WE'LL SHOW YOU HOW ONE COMMUNITY SHOWED THEIR SUPPORT FOR THE BUSINESSES IN THEIR TOWN.